What is a cookie?

A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to “remember” your actions or preferences over time.

Most Internet browsers support cookies; however, users can set their browsers to decline certain types of cookies or specific cookies. Further, users can delete cookies at any time.

Why do we use cookies?

We use cookies to learn how you interact with our content and to improve your experience when visiting our website(s). For example, some cookies remember your language or preferences so that you do not have to repeatedly make these choices when you visit one of our websites. Additionally, cookies allow us to serve you specific content, such as videos on our website(s). We may employ the learnings of your behaviour on our website(s) to serve you with targeted advertisements on third-party website(s) in an effort to “re-market” our products and services to you.

What types of cookies do we use?

  • First Party and Third-Party Cookies
    • We use both first-party and third-party cookies on our website.
    • First-party cookies are cookies issued from the www.whitlockproperty.co.uk domain that are generally used to identify language and location preferences or render basic site functionality.
    • Third-party cookies belong to and are managed by other parties, such as Whitlock Properties’ business partners or service providers.
  • Session Cookies
    • Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.
  • Persistent Cookies
    • Persistent cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these cookies to analyse user behaviour to establish visit patterns so that we can improve our website functionality for you and others who visit our website(s). These cookies also allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.

How are cookies used for advertising purposes?

Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.

Although we do not use cookies to create a profile of your browsing behaviour on third-party sites, we do use aggregate data from third parties to show you relevant, interest-based advertising. We do not provide any personal information that we collect to advertisers. You can opt out of off-site and third-party-informed advertising by adjusting your cookie settings. Opting out will not remove advertising from the pages you visit, but, instead, opting out will result in the ads you see not being matched to your interests. This implies that the ad(s) you see will not be matched to your interests by those specific cookies.

How are third party cookies used?

For some of the functions within our websites we use third party suppliers, for example, when you visit a page with videos embedded from or links to YouTube. These videos or links (and any other content from third party suppliers) may contain third party cookies, and we encourage you to consult the privacy policies of these third party vendors on their websites for information regarding their use of cookies.

Facebook – https://www.facebook.com/privacy/explanation


Twitter – https://twitter.com/en/privacy


Instagram – https://help.instagram.com/196883487377501


LinkedIn – https://www.linkedin.com/legal/privacy-policy-summary

How do I reject and delete cookies?

You can choose to reject or block all or specific types of cookies set by virtue of your visit to a Whitlock Properties website by clicking on the cookie preferences on our website(s). Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our websites but some of the functions may not work correctly.

You may also visit www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. By using our website without deleting or rejecting some or all cookies, you agree that we can place those cookies that you have not deleted or rejected on your device.

Use of cookies by Whitlock Properties

The following table explains the way in which we use cookies on our websites. By using this website, you agree that we can place these cookies on your computer/device for the stated purposes.






Google Analytics




This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.

First and third party

2 years

Google Analytics



 _gid, _



Described by Google as “Used to throttle request rate” (no more information is available about this cookie). This cookie enables us to limit the number of times information is recorded. 



This is used to distinguish users but has a 24 hours expiration time.


If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie.


First and third party

5 minutes







24 Hours






90 days


We use Google Maps to show our location.

Googles privacy policy:


Third Party

Social Media

We use social networks to share content, you may receive cookies from these websites









Third Party




This cookie is provided by Litespeed to prevent cached pages



Third Party

2 days


You may receive cookies from this website

WordPress Cookies Policy:


WordPress Cookies

Third Party